Invest in a Brand In this video, entrepreneur, Natalie MacNeil, provides 5 investment tips, she believes, that shouldn’t be ignored. All five tips, she goes over, are very informative as she discusses about business investments that you have to invest in if you want your business to succeed. I would like to pick up on Natalie’s investment tip #2 – Your brand and website “People do judge books by their covers… and judge businesses on their image and overall brand too. So as mu