• Christian J Anderson

Architectural Photography: An Invaluable Tool

Updated: Dec 8, 2021

Quality, professional photographs are an invaluable tool for any design firm.

These images of your craft can be used for marketing, advertising, project proposals, magazine articles, and much more. Well-composed photos will attract potential clients and bring you more business. In any case, architectural photography is worth every penny.

If cost is an issue but you hope to receive high quality image of your project, you may be able to reduce the cost by bringing on another company or two. If you generally work with other subcontractors, architects, designers, etc you can cut costs by splitting the photography invoice. In most cases, these firms will be interested in getting professional images of the portion of project they worked on. By splitting the cost of a photography session, you can reduce the cost that you pay.

The benefit, professional images will improve the overall look of your website. By having clean and consistent photographs, you will create a brand and appear more professional. With today’s market becoming more visual, potential clients most likely will find your website first before talking to you. Having quality photos on your website can help them decide if they want to use your services.

Additionally, hiring a professional photographer to document your latest project will present to your clients that you care. It shows them that you value what you have accomplished. More than likely, they will be honored that you are proud of the work that you have done. This is seemingly a great way to encourage word of mouth; as they will want to tell their friends and share the images on social media.

Using a professional architectural photographer will benefit your company in many ways. I recommend working out a budget for photography to ensure that you receive all of the advantages that come with quality images. Again, if it is hard to justify the full cost of a professional photographer, you may want to share the bill with allowing premium photographs a much more practical investment. If you have any questions or have a project you would like to split with another firm, please don’t hesitate to contact me!

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