• Christian J Anderson

We Live in a Highly Visual World

Updated: Dec 8, 2021

If you are looking to market your business it is essential to include high quality photography. However, setting aside a budget for marketing can be difficult, budgeting for professional photography can be even more challenging. When business is busy and you are getting more work than you can handle, the additional expense can seem superfluous and when times are slow, it can seem almost impossible to afford it. One question that is asked often from interior designers, architects, and other small and medium sized businesses is, “why do I even need photos?” or “I take my own images. That is good enough, right?”

I came across a great infographic, from the presentation design company Ethos3, to help answer this question. Here are the highlights:

  1. content with visuals gets 94% more total views than that without.

  2. the average person reads only 20% of text on a regular webpage.

  3. 75% of executives watch work-related videos at least once per week.

  4. People generally retain 10% of what they hear, 20% of what they read, but 80% of what they see!

We live in a highly visual world and market. It is important that a business has high quality professional images on their website and social media platforms to stand out and create a brand for their company. If you are going to market your firm, it is necessary to include visuals; it will pay for itself by bringing in more business. If you have any further questions, don’t hesitate to ask, I would love to talk with you about your marketing goals and how we can make them visual.


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